Mobile And Social Dominating Local Search

According to a story on Mediapost.com, about 45% of consumers don't have a specific business in mind when conducting a local search online. In fact, more local business searchers begin with general keyword terms in search queries. They have products and services in mind, but they are not sure where to make the purchase, according to a study released Monday from 15miles, the local, mobile and social marketing arm of TMP Directional Marketing.

The survey suggests some trends that are important for local business to consider:

Trend 1: Online search is the preferred method for information about local businesses, with 70% of consumers citing online sites as their primary source.

Trend 2: Search engines are most popular, but they are not growing as fast as other media.

Trend 3: Local searchers are more apt to buy.

Trend 4: Businesses must develop a comprehensive search presence with essential information.

Trend 5: To develop a complete search presence, local businesses must consider every avenue.

Trend 6: Print is declining, but it still holds value for today's consumers as a secondary source.

Trend 7: With emerging media on the rise, a diverse media mix must now include social and mobile marketing.

All things we have been saying for several years now!